تدوین الگوی پارادایمی بازاریابی سلبریتی‌های ورزشی در شبکه‌های اجتماعی

Abasian, M., Marashian, S. H., Heydarinejad, S., & Khatibi, A. (2021). The Impact of Social Media on Marketing Sport Product. Communication Management in Sport Media, 9(34), 173-187. https://ntsmj.issma.ir/browse.php?a_id=1749&sid=1&slc_lang=en&ftxt=0

Annamalai, B., Yoshida, M., Varshney, S., Pathak, A. A., & Venugopal, P. (2021). Social media content strategy for sport clubs to drive fan engagement. Journal of Retailing and Consumer Services, 62, 102648. https://doi.org/10.1016/j.jretconser.2021.102648

Bahrami, S., & Kiani, M. (2023). The Impact of Social Media and the Internet on Sports Event Marketing. Communication Management in Sport Media, 10(3). https://doi.org/10.30473/jsm.2021.50368.1369

Benthaus, J. (2016). Social media management strategies for organizational impression management and their effect on public perception. Journal of Strategic Information Systems, 25, 127-139. https://doi.org/10.1016/j.jsis.2015.12.001

Castronovo, C. (2012). Social Media in an Alternative Marketing Communication Model. Journal of Marketing Development and Competitiveness, 6(1). http://www.na-businesspress.com/JMDC/castronovo_abstract.html

Centeno, D. D. G. (2015). Constructing celebrities as political endorsers: parasocial acts, cultural power, and cultural capital. Philippine Political Science Journal, 36(2), 209-232. https://doi.org/10.1080/01154451.2015.1084746

Chen, S., & Lin, C. (2019). Understanding the Effect of Social Media Marketing Activities: The Mediation of Social Identification, Perceived Value and Satisfaction. Technological Forecasting & Social Change, 140, 22-32. https://doi.org/10.1016/j.techfore.2018.11.025

Christopher, P. (2015). Internet and Social Media Strategy in Sports Marketing. Twenty-Third European Conference on Information Systems (ECIS), Münster, Germany.

Chun Tie, Y., Birks, M., & Francis, K. (2019). Grounded theory research: A design framework for novice researchers. SAGE Open Med, 7, 1-8. https://doi.org/10.1177/2050312118822927

Chung, Q. H., Andreev, P., Benyoucef, M., Duane, A. O., & Rilly, P. (2017). Managing an organizations social media presence: An empirical stages of growth model. International Journal of Information Management, 37, 1405-1417. https://doi.org/10.1016/j.ijinfomgt.2016.10.003

Clara, C. (2023). Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace. Jurnal Manajemen, 27(1), 41-61. https://doi.org/10.24912/jm.v27i1.1078

Deshbhag, R. R., & Mohan, B. C. (2020). Study On The Influential Role Of Celebrity Credibility On Consumer Risk Perceptions. Journal of Indian Business Research, 12(1), 79-92. https://doi.org/10.1108/JIBR-09-2019-0264

Douglas, H., Georgiou, A., & Westbrook, J. (2017). Social Participation as an Indicator of Successful Aging: An Overview of Concepts and their Associations with Health. Australian Health Review, 41, 455-462. https://doi.org/10.1071/AH16038

Emmanuel, B., Zhao, S., Egala, S., Mammet, Y., & Godson, K. (2022). Social Media and Its Connection to Business Performance-A Literature Review. American Journal of Industrial and Business Management, 12, 877-893. https://doi.org/10.4236/ajibm.2022.125045

Filo, K., Daniel, L., & Adam, K. (2014). Sport and social media research: A review. Sport Management Review. https://www.sciencedirect.com/science/article/pii/S1441352314000904

Ghorbani, J., & Farzam, P. (2021). Investigating the effect of social networks on sports marketing in sports equipment stores with a site and cyberspace and buyers of sports equipment. Journal of Management and Accounting Research, 1(3), 86-97.

Hambrick, M. E., Frederick, E. L., & Sanderson, J. (2013). From yellow to blue: Exploring Lance Armstrong's image repair strategies across traditional and social media. Communication & Sport. https://doi.org/10.1177/2167479513506982

Höfer, L. (2022). The Impact of Social Media Marketing on Customers' Purchasing Intention in the Cosmetics Industry University of Vienna]. Austria.

Hopkins, J. L. (2013). Engaging Australian Rules football fans with social media: A case study. International Journal of Sport Management and Marketing, 13, 104-112. https://doi.org/10.1504/IJSMM.2013.055197

Iankova, S., Davies, I., Archer-Brown, C., Marder, B., & Yau, A. (2019). A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management, 81, 169-179. https://doi.org/10.1016/j.indmarman.2018.01.001

Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144. https://doi.org/10.1108/APJML-10-2015-0154

Izadishahnani, F., & Keshkar, S. (2022). Barriers and Strategies of Using Network Marketing In Sports In Iran Country. Sports Marketing Studies, 3(3), 37-31. https://gsmsmr.uok.ac.ir/article_62413.html?lang=en

Kaplan, A., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53, 59-68. https://doi.org/10.1016/j.bushor.2009.09.003

Karimi, A., Bahrami, S., & Rasekh, N. (2022). Validation and standardization of sport product advertising questionnaire using social media. Sport Management Studies, 14(71), 185-216. https://doi.org/10.22089/smrj.2020.8362.2865

Khabiri, M., AliDoust Ghahfarokhi, E., Khosromanesh, R., Asadolahi, A., & Talkhabi, A. (2020). Designing Conceptual Model of Iranian Sports Goods Industry. Sport Management and Development, 9(3), 184-197. https://doi.org/10.22124/jsmd.2020.4497

Lazăr, L. (2020). Gender Influence on the Perception of Celebrity Endorsement. Studia Universitatis Vasile Goldis Arad - Economics Series, 30(2), 13-23. https://doi.org/10.2478/sues-2020-0009

Malarvizhi, C. A., Al Mamun, A., Jayashree, S., Naznen, F., & Abir, T. (2022). Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers' willingness to pay premium price for portable tech gadgets. Heliyon, 8(8), e10145. https://doi.org/10.1016/j.heliyon.2022.e10145

Malek Akhlagh, E., Benar, N., AbbasiGorji, A., Saeedi, F., & Hedayatifar, S. (2022). Designing a Model of International Strategic Branding of Iranian Wrestling with an Export and Currency approach. Sport Management and Development, 11(2), 1-25. https://doi.org/10.22124/jsmd.2021.17441.2394

Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2011.09.009

Mürütsoy, M., & Toksarı, M. (2021). The Role Model Effect of Sports Celebrities in Social Media on the Behavioral Intentions of Generation Z. OPUS International Journal of Society Researches, 1038-1049. https://doi.org/10.26466/opus.876057

Najafnejad, S., Poursoltani Zarandi, H., & Reza Shaji, R. (2022). Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj. Sports Marketing Studies, 3(4), 48-24. https://gsmsmr.uok.ac.ir/article_62542_en.html?lang=fa

Nownes, A. J. (2012). An experimental investigation of the effects of celebrity support for political parties in the United States. American Politics Research, 40, 476-500. https://doi.org/10.1177/1532673X11429371

Peltekoglu Balta, F., & Hurmeric, P. (2012). Social media used as a marketing public relations tool in Turkish football teams. Selcuk İletisim, 7(2), 5-13.

Qureshi, M. M., & Malik, H. M. (2017). The Impact of Celebrity Endorsement on Consumer Buying Behavior. Advances in Social Sciences Research Journal, 4(3), 159-170. https://doi.org/10.14738/assrj.43.2605

Sharma, S., & Verma, H. V. (2018). Social Media Marketing: Evolution and Change. In Social Media Marketing. Palgrave Macmillan. https://doi.org/10.1007/978-981-10-5323-8_2

Shirvani, T., Ehsani, M., Kozechian, H., & Amiry, M. (2020). Designing Competencies Model for Sports Marketer Managers (By Using Grounded Theory). Sport Management and Development, 9(1), 62-78. https://doi.org/10.22124/jsmd.2020.4286

Shokri, H., & Vaziri Gohar, H. (2021). Investigating the impact of social media marketing on business improvement Payam Noor University of Tehran Province].

Tulipa, D., Sulistyo, A. P., & Mellifan, T. (2023). Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up. Jurnal Manajemen, 27(2), 341-359. https://doi.org/10.24912/jm.v27i2.1286

Vakili, H. R., Noorbakhsh, M., & Khodayari, A. (2023). Designing a Model to Recruit Academic Sport Elites in Sport Organizations of Iran. Sport Management and Development, 11(4), 68-95. https://doi.org/10.22124/jsmd.2023.6678

Williams, J., & Chinn, S. J. (2010). Meeting relationship-marketing goals through social media: A conceptual model for sport marketers. International Journal of Sport Communication, 3, 422-437. https://doi.org/10.1123/ijsc.3.4.422

Yang, Q., Hayat, N., Al Mamun, A., Makhbul, Z. K. M., & Zainol, N. R. (2022). Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. PLoS ONE, 17(3), e0264899. https://doi.org/10.1371/journal.pone.0264899